SOSTAC Methodology
Posted on

Learn about the SOSTAC Methodology and implement it in your digital marketing strategy

If you’ve already made the decision to be on the internet, it’s extremely important that you know your business very well, have clear objectives, and identify the most suitable channels for your organization. This way, you’ll avoid making many mistakes and losing customers and money. But how can you achieve this? You definitely need to understand what the SOSTAC Methodology is.

The SOSTAC Methodology is one of the most implemented models in Digital Marketing because, in a very simple way, it allows you to structure and organize campaigns and determine the appropriate strategies based on the business or organization.

Let’s dive into it. The SOSTAC Methodology, whose acronym stands for Situation, Objectives, Strategies, Tactics, Action, and Control, involves identifying and precisely defining these variables to make decisions regarding the digital marketing strategic plan that best suits the organization’s objectives. Let’s see what each of these items entails:

Situation: Here, you need to analyze your current situation, how your organization operates up to this point, its approach to digital strategies, and its relationship with customers, among other factors. I recommend creating a SWOT matrix (Strengths, Weaknesses, Opportunities, Threats).

Objectives: Set a main objective for your digital marketing strategic plan. You must be very clear about what you want to achieve and where you want to go. For example, your objectives may be to sell, position your brand, attract followers, create a community, or all of the above. The important thing is to have a clear goal.

Strategies: Here, you should think about how you will achieve your objectives and map out the most suitable strategies. For example, Inbound Marketing or sales/conversion funnels, among others, depending on the case.

Tactics: This point involves structuring the strategies into digital tactics, which are the tools you plan to use to achieve your objectives. For example, a website, landing pages, social media advertising, email marketing, etc. There are many options, and you should choose them based on the objectives of the strategic plan.

Action: In this stage, you need to execute the strategic plan, taking all necessary measures. It’s crucial to have a skilled team to carry out all the digital tasks and tactics outlined in the plan within a specified timeframe.

Control: This part is crucial as it involves the metrics that will measure the performance of the strategic plan. Choosing the right metrics will depend on the campaign’s objectives. These metrics will not only help us understand the results but also make adjustment decisions for better optimization if necessary.

Do you need support to implement the ideal marketing strategic plan for your business? Contact us now, and let’s put it into action together. Click here. We have over 20 years of experience!

¡Request an Instant Consulting Session!

If you require quick advice or consulting on this topic, you can acquire the service of Instant Consulting in a block of 30 minutes, 1 hour o 2 hours.

We will coordinate a meeting with a Senior Consultant from our team, who will answer your questions about it, guiding you as necessary; In addition, we will provide you with the downloadable video of the session.

Request a TecnoSoluciones Consultancy

I want an Instant Consulting

Volver Atrás
Implementing Digital Transformation
Posted on

4 Mistakes to Avoid When Implementing Digital Transformation

We’ve told you on several occasions how important it is to steer your organization or business towards implementing digital transformation, as it not only brings many benefits but also becomes increasingly necessary and less of an option. However, it’s clear that this is not a simple task, and we can easily waste efforts, time, and money.

In this regard, we will share some of the main mistakes that organizations often make when embarking on implementing digital transformation, and which you should avoid.

  • Not involving all organization members: It is crucial to understand that the process of change towards digital transformation must start from management down to the technical processes because it’s necessary to modify the organizational culture. It’s even more critical that all members understand it and adapt to the change to ensure optimal teamwork. The organization must digitize from the inside out.
  • Not developing a strategic plan: This is a more common mistake than you might think and involves ‘jumping in’ without a plan or a clear strategic objective, sometimes without knowing your organization well or your true target audience. Many organizations believe that creating a website or a couple of social media profiles without any clear intention is enough, and this can be the reason why expected results are not achieved.
  • Thinking that sales results will come immediately: Having an online presence will undoubtedly give you many advantages over organizations that are not on the internet and will open doors to the world. However, there is no magic formula that guarantees immediate sales. You must understand this as a changing process and work closely with your team, guided by experts, to define the right strategies and methods. If you do things right, you will likely see increased sales and productivity. Understanding this will help you avoid frustration and remain consistent in paving a path that will undoubtedly yield many benefits.
  • Opting for the cheapest offer: While it’s true that the digital environment will save you a lot of costs compared to traditional advertising or marketing, you should not go for the most tempting and economical offer in terms of prices without evaluating their proposals, warranty, and support thoroughly. A 360-degree digital strategy is complex and requires platforms and tool integration to ensure professional online presence. They should also have a team of professionals in multiple areas of expertise. In this sense, you should not skimp on expenses because the future of your organization is at stake, and the well-known saying applies perfectly here: “cheap can be expensive.”

How can I correct or avoid these mistakes?

First, you need to educate yourself about what implementing digital transformation means and maintain an open and reflective attitude towards change. Be willing to evolve your organizational culture, value, and educate all members of your organization because you will need them to work together to achieve the objectives.

Next, you should follow the four stages of proper digital transformation:

4 etapas de una transformación digital

Concepts: Appropriately conceptualize your business case and the steps required to carry out the correct digital transformation in your organization.

Strategies: Design 360⁰ Digital Strategies that apply according to the priorities of your business objectives.

Methodologies: Develop methodologies tailored to each case, which serve for the implementation of the strategies designed for your organization and to train your team.

Technologies: Apply the necessary digital technologies to implement the strategies and methodologies that fit your business case, allowing you to achieve Digital Transformation in your organization.

To apply these four stages, it is crucial that you know your organization inside and out. Conduct an internal audit to identify your current situation, business model, target audience, strengths, what sets you apart from the competition, and your unique value proposition. For this, it’s essential to carry out consultancy and seek guidance from an expert. Request yours right now by clicking here.

Don’t fall behind the competition! With TecnoSoluciones, you can ensure that your online presence is professional and effective. Contact us right now and avoid making the mistakes mentioned in this article by clicking here. Don’t leave this transformation process in the hands of just anyone; the future of your organization is at stake.

¡Request an Instant Consulting Session!

If you require quick advice or consulting on this topic, you can acquire the service of Instant Consulting in a block of 30 minutes, 1 hour o 2 hours.

We will coordinate a meeting with a Senior Consultant from our team, who will answer your questions about it, guiding you as necessary; In addition, we will provide you with the downloadable video of the session.

Request a TecnoSoluciones Consultancy

I want an Instant Consulting

Volver Atrás
CANVAS
Posted on

Discover the benefits of the CANVAS Analysis Methodology

In this article, we will explain how to apply the CANVAS analysis methodology to your business. Throughout our experience in digital strategies, we have used it extensively in consultations with many clients, allowing us to define the strategies they need and make their online presence as effective and efficient as possible. We’ve also included a short video to help you understand it better.

We are aware that there are many ways to define a business model and identify its most relevant points, but have you heard of the CANVAS Analysis Methodology? This valuable tool was created by Alexander Osterwalder in 2009 and aims to describe your company’s business model as easily as possible. It allows you to strategically conceptualize your business idea in a template divided into 9 modules. The content and order of the blocks are as follows:

  1. Value Proposition: This refers to what sets you apart from the rest, what identifies you, what makes you stand out, what makes you unique.
  2. Customer Segments: Define to whom your unique value proposition is targeted and describe their demographic characteristics. Create a prototype of your ideal customer.
  3. Customer Relationships: In this section, you should define the tone and manner of your relationships with your customers. Whether it will be personal, automated, etc. Always focusing on taking care of them and keeping them as satisfied as possible.
  4. Distribution and Communication Channels: Here, you should define how you will inform the world about your unique value proposition, the most efficient way to reach your ideal customers, where you should have an online presence, and how to do it.
  5. Key Activities: Consider all the processes necessary to deliver the value proposition, from production to support; everything required to ensure your customer is highly satisfied with your products or services.
  6. Key Resources: In this module, identify the economic, infrastructural, human, etc., resources necessary to efficiently carry out the organization’s activities.
  7. Strategic Partnerships: In this section, it’s essential to identify your existing or potential strategic suppliers or partners who can contribute to improving your value proposition or directly increasing your sales.
  8. Cost Structure: Define which activities are more costly, what are the most important costs within the business model, and prioritize them, among other considerations.
  9. Revenue Streams: This module refers to the business’s economic viability. Here, you should identify how much your customers are willing to pay for your products or services, how they prefer to pay, and other relevant factors. Dedicate as much time as necessary to this step.

How do I apply the CANVAS Analysis Methodology to my business?

First and foremost, take an empty template and follow these simple steps. If you look at the initial image, you’ll notice a distribution that isn’t random. Here’s the explanation: The right side of the template refers to the external part of the organization and allows you to analyze the organization’s environment (value proposition, customer segments, customer relationships, distribution and communication channels).

Next, you should fill in the blocks on the left, which refer to the internal functioning of your organization. Here, you need to carefully analyze your company’s environment and first identify the key resources for the efficient operation of your organization (key activities, key resources, strategic partnerships, cost structure, revenue streams).

By identifying these points, you can strategically define your organization’s business model, enabling you to set goals and define methods and resources that will guide you to success online. If you have any doubts, request a FREE consultation with one of our experts, and we’ll help you implement this useful analysis model in your business and define the best digital strategies for your business. Just click here.

¡Request an Instant Consulting Session!

If you require quick advice or consulting on this topic, you can acquire the service of Instant Consulting in a block of 30 minutes, 1 hour o 2 hours.

We will coordinate a meeting with a Senior Consultant from our team, who will answer your questions about it, guiding you as necessary; In addition, we will provide you with the downloadable video of the session.

Request a TecnoSoluciones Consultancy

I want an Instant Consulting

Volver Atrás
The importance of marketing consulting
Posted on

What is marketing consulting done for?

Marketing consulting is a process in which a consultant and a client (in charge of the company, usually the manager) discuss the identification of the key consumer markets of said company to subsequently design an advertising campaign that contains marketing strategies . These strategies are devised by the consultant, adjusting to the client’s needs. After being clear about what this term means, it is very normal for you to ask yourself: why is marketing consulting done? There are many compelling reasons that answer this question and we will mention them little by little in this article.

Is a community manager a marketing consultant? The answer is exact as long as you know how to answer it and we will explain it to you shortly. We are in the age of technology and we are all realizing that being part of social networks is becoming an obligation, especially for companies and brands. Because of this, there are people who are in charge of managing these social networks, better known as community managers . So can this person provide me with marketing consulting? You could, as long as you are a community manager and a marketing expert at the same time; Otherwise, you should not do it.

How do I know who is the right person to carry out a marketing consultancy?

Carrying out a consultancy, like any other process that contributes to the growth of your company or brand (this can be a personal brand), requires income, research into the entity, and of course, the presence of the consultant.

So, it is very important that you make sure that said entity or person has excellent experience in the area.

If you have employees in charge, much better, because it means that in addition to knowing how to communicate, you can lead and have a work team that will put the strategies proposed by the consultant into correct operation. An excellent professional stands out for having very clear contracts, which will function as a link between him and your company, where the terms, scope and confidentiality must be very clear . Can you imagine hiring someone who will know practically everything about your company and who at some point wants to leave that data in the open? That is why you must be sure of the entity or consultant with whom you want to create the relationship.

Finally, understanding everything that this consulting process entails, why do you need it then? Why am I going to hire someone if almost all the information I need is on the Internet? To clarify the issue a little, a consultancy, precisely because it is so private and serious, is very personalized . It is not about any company or brand, it is about yours, and your objectives are very specific, and the same strategies do not work for everyone, it is not a recipe.

A consultant, as mentioned above, must be a professional with years of experience and an excellent strategist, who is very clear about what is trending and what should or should not be done so that you prosper and know very well where you are and where to go. you go.

If you really want to be successful in the digital world, which is now so necessary, yes, you should do consulting; and we have great news for you. We are the entity you need! We have years of experience, satisfied clients, a team of professionals trained to execute the strategies that will make your company or brand prosper, and a willingness to help you grow. What are you waiting for to discover everything we have to offer you? The best of all is that it can be done remotely. Click here I would like information!

¡Request an Instant Consulting Session!

If you require quick advice or consulting on this topic, you can acquire the service of Instant Consulting in a block of 30 minutes, 1 hour o 2 hours.

We will coordinate a meeting with a Senior Consultant from our team, who will answer your questions about it, guiding you as necessary; In addition, we will provide you with the downloadable video of the session.

Request a TecnoSoluciones Consultancy

I want an Instant Consulting

Volver Atrás
digital transformation
Posted on

The Challenges of Digital Transformation

For some years now, Digital Transformation has been talked about in the management and business world. Some have understood the concept, others have worked to develop it, and still others have tried to ignore it. But how long can they do it?

Digital Transformation is here to stay, and the challenges faced by those who decide to take that wave are much smaller than those who decide not to. The latter could even face the disappearance of their companies or organizations.

But think about it, it is better to displace our business model ourselves than for someone else to come and crush it with their innovation. To do? Start by understanding what Digital Transformation is.

What is Digital Transformation?

It is a phenomenon that is related to the penetration of technologies and how they have changed the way in which users consume goods and services. Some have defined it as an unstoppable force, regardless of the industry and business model.

It is not about the application of new technologies to make companies more modern, it is rather a change at the management level of organizations. A change that involves looking at the business model, taking note of how people are buying and changing to make life easier for those buyers. Technology is the consequence, the way to achieve change.

Stages of technology in the business world

In the recent past, technology was acquired by companies to solve problems associated with internal processes, management or control systems. Expensive and large equipment was acquired by companies in order to control the processes. And for a long time this worked and still works.

Today, in this second generation of technology, the massification and standardization of companies began using technology. What does this mean? That Digital Transformation does not begin by acquiring more and new technology, but rather begins with a change in the management vision of companies. Technology will only be the tool, the consequence.

Today, technology is in the hands of users and they are the ones who say when and how they want to consume or be served, 24 hours a day, 7 days a week. For example. Is your company capable of giving that answer? That’s where the process to change begins.

This is a change in management vision

The way in which users have changed has meant that organizations must also do so; and Digital Transformation is a topic of change in the strategic direction of companies. How do I change my model so that people buy from me? Once the model is defined, I apply the technology.

There are many examples of companies that understood the change and are now heading into the future, Uber or Netflix are examples of this. Others, less fortunate for not seeing the change coming, are bankrupt, because when they realize it, it is too late, the competition has passed them by.

The Digital Transformation process is so fast that we do not realize it. We are surrounded by objects and devices that generate data and intelligence, but we do not appreciate their importance. All of this leads to disruptive, but necessary, changes that open the doors to new ways of doing business.

Companies that continue doing the same thing may die in a short time. Changes in organizations have to be at all levels; and team members must be allowed to innovate. We must be aware that by doing so, they are probably going to make mistakes, and to that extent, know how to communicate disagreements so that they continue trying. That is why openness to learning in new ways is so important.

Another important point is time pressure. Many do not decide to change until they are already cornered. That’s risky. It is best to change at a medium pace. You have to learn by doing. I don’t know you can spend 6 months on a plan to learn. It is preferable to correct and relearn.

Keys to Digital Transformation

  • Answer a key question: What do we want to do? Optimize the business – Reinvent the business – Start another business from scratch.
  • Have a clear strategy. Decide what the strategy is and follow it.
  • Define a roadmap, the steps. How am I going to start? Who can I turn to for help?
  • Don’t stop at “I don’t know how.” The Digital Transformation is going by leaps and bounds. We cannot spend many months developing methods. You have to learn moving forward.
  • The challenge must be assumed from the highest management of the organization.
  • Be aware that no industry is exempt from Digital Transformation.

 Do you want to start your path to Digital Transformation? Request a free appointment with one of our experts by clicking here.

¡Request an Instant Consulting Session!

If you require quick advice or consulting on this topic, you can acquire the service of Instant Consulting in a block of 30 minutes, 1 hour o 2 hours.

We will coordinate a meeting with a Senior Consultant from our team, who will answer your questions about it, guiding you as necessary; In addition, we will provide you with the downloadable video of the session.

Request a TecnoSoluciones Consultancy

I want an Instant Consulting

Volver Atrás