Forms of human interaction and communication have changed rapidly, the world behaves differently, we cannot understand dynamics as in the 80′ or 90’s, and much of that we owe to the Internet and new digital convergence spaces. Therefore, it becomes increasingly necessary to update, “give F5” to our brain and understand the changes.
Unlike traditional marketing, Inbound Marketing doesn’t need to strive to get the attention of its potential customers, in fact, it’s a non-invasive strategy that adds value and useful content, at every stage.
The purpose of Inbound Marketing is to attract potential customers in a non-invasive way, giving them something of added value that they want to receive, and provide accompaniment at all stages, this will make the customer feel comfortable, and want to know more about your product or service and then become a loyal customer, who can even talk to others of your brand.
It is essential to identify the own means of dissemination or marketing of content such as the website, blogs, social networks, etc., to generate the knowledge and appropriation of the brand, since Inbound Marketing requires the accompaniment and constant relationship with the client, throughout the marketing-sale process, from the production of content, to the after-sales.
Inbound Marketing can be included in the following keywords: Create, Optimize, Dynamic, and Convert. However, the fundamental pillars are:
- Attracting Traffic via Social Media or SEO
- Conversion: The user leaves your data to continue the interaction
- Marketing automation
- Loyalty
- Analysis
According to several studies, Inbound Marketing:
- Increases Qualified Marketing Leads (MQL): Multipliesthem by 7.3 in one year and by 9.8 in two years
- Increases Lead Records: Multipliesthem by 3.8 in one year and by 14.7 in two years
- Increase the Visits that the website receives: It multiplies them by 4.7 in the first year and by 24.3 in two years.
You already have a clearer picture of the many benefits that successful implementation of Inbound Marketing can bring to us as an organization or brand. Now, do you think you’re ready to do it? We know it’s a complex issue, and there are so many terms you need to clarify before you start your Inbound Marketing strategy,go to the link below, and learn more about Marketing Digital Managementand Strategies.
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