The social network Instagram, owned by the company Facebook, has recently assured that it could dispense with the visible number of likes and reproductions in its publications.
Instagram is a social network where popularity is the norm, the news has made more than one tremble. Many celebrities, influencers and micro-influencers use Instagram’s visible statistics to project themselves as the best option.
No one can deny that there is a business opportunity here. Those who have taken advantage of and have been able to market their business or personal brands, today fear for these changes.
There are several theories about the reason that drives the social network Instagram to make this decision, and speculation has been swift. But the company has already spoken out on the matter.
The possible reasons for the social network Instagram
A few days ago, engineer Jane Manchun Wong, who is dedicated to discovering unpublished features and security vulnerabilities in social networks, made public a series of screenshots in which she gave an account of the tests that the company was carrying out.
Immediately the opinion leaders of the social media world started building versions. For some it is a psychological issue for which the company has been reprimanded several times.
Experts have warned about the impact it can to have the popularity on the networks, on mental health. Studies indicate that the anxiety that is generated can affect a person’s concept of themselves same and also about others.
Other versions talk about the theme of “focusing attention on what is really important”, the content. Many companies use influencers because of the number of followers they have, without stopping to look at the type of content they promote.
Ending the “herd effect” could be another of the causes. Social media scholars say that many users are left carry by the number of likes or views and that do not focus your attention in the type of content they consume.
Finally, some experts point out that the real intention of the social network Instagram is to take down the business of fake likes. As we know, many users buy likes and followers, to sell an image that they don’t really have, engagement with virtual communities.
The official version
Adam Mosseri, current director of Instagram, was in the annual F8 developer conference, hosted by Facebook. There, he explained that the platform will start by conducting an experiment in Canada.
According to their comments, the social network’s intent is to get people to focus less on how many likes they’re getting. And so they focus on connecting more time with the people they care about.
Test has already started
It’s now official that at least testing has begun in Canada. It is expected that in in the coming months, the company’s specialists will reveal the impact that the study has had.
The truth is that, if this measure is applied, the spirit of this network would change completely. The company will have to assess what the impact will be of the measurement and how it will be received by users.
Most likely, in the first moments of change everyone will resist and that is where specialists will have to listen to their audiences. In the meantime… What do you think? Do you agree that the number of likes on the Instagram social network is no longer visible?
The positive thing about an eventual application of the measure is to put an end to the false prophets who fill the accounts with false likes. Don’t fall into those bad practices. Look for experts like TecnoSoluciones to ensure that the growth of your accounts is organic and quality by click here.
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