Google does not stop in its evolution and we must understand it so that our websites continue to be positioned. It is important to monitor the behavior of search results to constantly optimize content. The SEO trends for 2021 are clear and we talk about them below.
Tabla de Contenido
Mobile indexing as a priority
It is a reality that indexing in Google has begun to prefer those pages that have better usability on mobile phones.
This is because, according to the internal data of the company, and figures that are already in the public domain, which ensure that most of the queries they receive come from mobile devices.
For that reason, websites that in 2021 still have poor usability on these mobile devices, are doomed to the loss of positions. What is the way to detect it? Slow loading, heavy resources, too many texts or lack of HTTPS protocol.
If you experience any of these issues, you should resolve them to improve your search results.
Featured paragraphs
Surely you have already noticed, one of the most recent variations of Google has to do with the way it displays search results. This is one of the SEO trends that should be taken into account.
Nowadays, when you enter a term in Google, it takes the fragment of the best indexed page, in relation to the search term; that does not even have to be at the beginning of the content, and places it prominently (in yellow) at the beginning of the results.
What Google tries to do is streamline, improve, maximize search results and user experience. On the one hand, you can get the information without even entering to visit the page. And on the other, it takes away the work of having to read the entire article in search of information.
Will this make us lose visits? Yes… Definitely, yes. But we will have to adapt the contents so that they are more interesting and people want to continue reading.
Indexing for voice searches
Voice search is growing. Already many more people prefer to control their devices with their voice. To that we must add the appearance of technologies such as Cortana, Siri or Alexa, which make us this way of looking a little friendlier.
However, we must take into account that these voice searches differ radically from those we do with text. When we do voice searches we use complete sentences. While when we do written searches we fragment them into keywords, eliminating some terms.
This implies that digital content and the processing of search algorithms will give new possibilities based on semantics and paralinguistic elements such as humming or onomatopoeia.
We hope that your doubts on this topic have been dispelled and that you can start 2021 adapting your site to SEO trends. Remember that in our TecnoHost division you can acquire the perfect hosting and domain to meet your goals. That adapts completely to your needs. Know the information right now by entering HERE. We are waiting for you!
¡Request an Instant Consulting Session!
If you require quick advice or consulting on this topic, you can acquire the service of Instant Consulting in a block of 30 minutes, 1 hour o 2 hours.
We will coordinate a meeting with a Senior Consultant from our team, who will answer your questions about it, guiding you as necessary; In addition, we will provide you with the downloadable video of the session.
