Maybe you still have no idea who “Millennials” are or what this term means. Here I will talk a little about them and why this generation is super important, when implementing digital strategies.
Generation “Y” are those born between 1981 -1993. The family environment of this generation is consolidated with values that point to success and entrepreneurship no matter what country they are, they are young professionals and full of knowledge. They are the owners, masters and lords of the new technologies and platforms that move the world today.
Do you want an example of this? Do you know who Mark Elliot Zuckerberg is? He is a young American programmer and entrepreneur. In addition, he is the owner and founder of Facebook. Zuckerberg is among the 100 richest and most influential people in the world Do you think everything that this boy of only 34 years has achieved is little? He created an empire with only 19 years, developed a digital platform called “Facebook” that was born on February 4, 2004, made for students who, like Zuckerberg wanted to share stories and meet people with their same interests, well the rest of the story you know.
Contents! contents! contents! Millennials love content, digital media, they are your greatest business allies , thanks to them you can attract, captivate and learn from this generation. Millennials, who grew up with changes in technology, are able to adapt quickly to technological advances. They started using the walkman, then the discman, until they reached the iPod without any problem. As technology progressed they grew with it, access to the internet was part of their lives from an early age.
Why are Millennials so important for a company’s Digital Marketing strategies to work?
Here are some reasons:
- This generation dedicates a lot of their time to interact on Social Networks.
- They do not like conventional advertising, they use digital media to acquire most of the services and products they consume.
- They will always give their opinion through the different digital channels, this will help you continuously improve each of your strategies.
- The experiences they have with your brand will add value to your content strategy.
- They will always have quality stories to tell, this will help add prospects to your community.
Remember that the most important thing is the reputation of your brand on the Web, this must be generated with the daily interactions you continuously make with your prospects and customers who are mostly Millennials, they are your best jury, so get out of the conventional parameters Conquer them!
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