This month, print advertising was defeated by digital advertising for the first time worldwide. Can you believe it? Digital agency Zenith estimates that advertising spending on social networks will increase by 20%, which translates to $84 billion this year. While advertising spending in newspapers and magazines will fall by 6%, translating this to 69 billion dollars in 2019.
Tabla de Contenido
- 1 What can this mean for your business?
- 2 Why is digital advertising successful?
- 3 The user now has a voice
- 4 It is totally worth doing digital advertising
- 5 ยกRequest an Instant Consulting Session!
- 6 I want an Instant Consulting
- 7 Use Email Marketing to achieve success in your business
- 8 Do you know the advantages of applying Digital Marketing strategies in your company?
- 9 Software and Digital Platforms for Tourism Companies Which ones to use and why?
What can this mean for your business?
We summarize it for you, in one word: income . It is increasingly clear that the internet and technology are leading today. Successful digital advertising is an increasingly stronger reality and we will all have to face it sooner rather than later. But, better sooner than later. So, the time is now.
What happens then if you have a physical business, but not a digital one? You lose opportunities. And this results in less income than you could obtain, not making yourself known to many people, not expanding your business, among others.
But, the idea is to focus on solutions and not problems. If your case is this; That is, your business or brand does not have a correct presence on the internet (because you may have it, but it is not the best), that can be resolved.
If you offer products and/or services, we invite you to read Electronic commerce, what is the difference with a conventional website ; If, on the other hand, you have a personal brand or want to share articles and information, seeing How to get your personal brand forward will be very helpful.
Why is digital advertising successful?
The reasons for successful digital advertising are many, but the main one is reach. It is not the same that your advertising reaches 2,000 people and you do not know how many actually saw it, than that it reaches 200,000 people, if you know how many saw it and of those who saw it, how many took the actions that become conversions .
Successful digital advertising allows you to carry out in-depth analysis of the campaigns you run. In addition, you can segment your audience, change the arts and creative copies when you see fit without having to increase the campaign amounts. You will know what the return on investment is, you will be able to advertise for each line of business and/or change bids for those products and/or services that generate more income.
In the previous paragraph we only mentioned technical reasons, rather than behavioral ones, but it is a fact that cannot be ruled out that sender-receiver communication has evolved and advertising on social networks beat magazines and newspapers this month for something very remarkableโฆ people are there all the time, sharing their tastes, interacting with other people, buying, reading, among other things.
The user now has a voice
Let us also remember that, nowadays, opinion is very important and very visible. That is, a business may not have anything more than a Fanpage, but there users who have purchased its products and/or services will be able to leave their comments and ratings. Other people will be able to see them and your decision, in most cases, will depend on this.
Consumers are already prosumers. That is why everything must be done properly and by professionals who know how to express the essence and sense of belonging of the company. Now, the fact that advertising on social networks is going to increase by 20% a annually does not mean that everyone who advertises there will be successful; and this not only happens here, but in any type of advertising.
That is why we recommend you read Doing digital advertising, I will be successful ; This article will help you understand the pros and cons a little more, and understand how to achieve successful digital advertising .
It is totally worth doing digital advertising
We would tell you that it is absolutely necessary, but we do not do it because there are companies and businesses that, even though they do not implement this, generate good income. The question for you is: are you willing to settle for the income you already generate, or do you want your business to undergo a digital transformation that makes it grow gradually?
If your answer is yes, contact us ! We want to help you and make your business grow appropriately, in your company, and of course, guide you towards successful digital advertising . We will wait for you!
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